Study profile Interactive/Media/Design

Within a few years, rapidly evolving technology has produced radically new and complex patterns of human, social and cultural behaviour. Not only is the media changing, but so is the way it affects every aspect of our lives. The Bachelor Interactive/Media/Design of the Royal Academy of Art, The Hague (KABK) has responded to this situation by educating a new generation of designers, who understand these complex changes, who challenge accepted norms, who analyse critically and creatively, and who can develop new kinds of interactive design solutions to meet the challenges of today and the future.

The Bachelor Interactive/Media/Design (I/M/D) at the Royal Academy of Art, The Hague (KABK) is for students who want to impact society by designing meaningful interactivity between people, machines, systems, processes, societies and cultures - where "human" is always the most important factor.

To this end, students learn how to develop a critical and engaged understanding and standpoint towards social and cultural issues, with strong leadership and entrepreneurial skills. Emphasis is placed on developing high-quality, traditional and digital design skills, while promoting aesthetic, ethical, social and cultural theories and sensitivities that foster an open, artistic approach. Experimentation and research into new areas of design innovation and collaboration - such as bio-design, artificial intelligence, the meta-verse, responsive environments (on -and offline) and physical separation - is complemented by a focus on practical concerns of social application and impact.

See the programme structure of the bachelor Interactive Media Design (I/M/D)




Full-time 4 years

Department Head


Bachelor of Arts




Insights in this study programme

Listen to first year students, Tala Abdalhadi and Marijn Brussel for insights into the structure and schedule of the Interactive Media Design study programme and some of the assignments they've been working on!

Did you miss the online Open Day on 22 January 2022?
Watch back the recording of Bachelor Interactive Media Design

Professional Perspective

Upon graduation, you will be able to work as a designer on many different social and cultural levels, creatively collaborating with other professionals and the public to create new solutions to complex problems, using your artistic intuition and design skills. Our graduates go on to work successfully for commercial or public design agencies and NGOs, or start their own creative practices in the independent sector throughout the world.