Roel van Herpt

Professional Practice tutor and internship advisor

Roel van Herpt is Professional Practice tutor and internship advisor at the BA department of Interior Architecture and Furniture Design at the Royal Academy of Art (KABK) in The Hague.

Roel van Herpt (1982, NL) is a strategy advisor with expertise in positioning, communication, organization, business development and digital transformation. With a combined background in strategic management, business and creative development, he guides leaders and emerging talents across the arts, design, higher education and urbanism in their professional growth.

In 2015 Roel van Herpt and Victoria Meniakina, founded Agency Agency a strategy & design consultancy, based in Amsterdam. Agency Agency assists cultural institutes, artists, brands, design studios and urban projects in establishing their vision and achieving sustainable growth. Agency Agency provides strategic planning, concept development, positioning & branding, communication strategy, creative direction, digital transformation, organizational strategy and business development.

In addition, Roel and Victoria lead Reality Check — a professional development program at architecture and design departments of Gerrit Rietveld Academie (Amsterdam) and KABK, Royal Academy of the Art (The Hague). They also give related workshops at international art academies and residencies.