Master Industrial Design presents Dreamventures in Het Nieuwe Instituut

Tourism, an $8,8 billion-dollar industry, is responsible for 8% of global CO2 emissions. The sector is of great economic importance, but –on occasion– also disrupts the social fabric of communities worldwide.

Could tourism be re-interpreted and re-designed to make it more sustainable?

Together with designer, critic and writer Ed van Hinte students of Master Industrial Design developed an alternative, speculative holiday arrangement: Dreamventures.

Dreamventures explores the night as an avenue for holidays and local excursions. The city at night can be a mysterious place. Adventure and relaxation can be found right under our noses –be it in unexpected places.

Join us for the interactive presentation of Dreamventures: Discussing Lightness and Tourism in Het Nieuwe Instituut, Rotterdam on Thursday March 17th 16:00-18:00.

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This event is part of Het Nieuwe Instituut's Thursday Night Live! Guest programme.


16:00 - Welcome by Maaike Roozenburg, Head of Master Industrial Design, KABK
16:05 - Introduction Traveling Light: on lightness and tourism, Ed van Hinte
16:25 - Presentation Dreamventures by students of Master Industrial Design
16:50 - Discussion on Traveling light with experts, scientists and stakeholders
17:25 - Walking around, checking in with Dreamventures & drinks
18.00 - Closing


Ed van Hinte is an industrial designer with an aversion for objects but foremost design critic and writer. Within his Design Research Station challenging the ‘circular economy’ with its mainly technical and naively functional approach. Recently published ‘Designing Lightness, structures for saving energy’ on saving weight in everything we make. Forging unexpected cross-links between the world of composite materials and structural solutions, its reach axtends from toffee wrappers to cruise ships and from skyscrapers to cars and airplanes.

Hans Jungerius is director of Hidden Landscape (Verborgen Landschap), an organization which operates at the cross-over visual arts, landscape and cultural heritage. He is fascinated by contemporary landscapes and the hidden stories and processes which formed them. Manmade landscapes can be seen as a ‘cultural inscription’: an inscription that can be read in order to understand who we are and what we do. This approach makes it possible to discover new opportunities in our environment and make these opportunities visible in a way that they can be experienced in real time.

Conny Bakker is Professor of Design Methodology for Sustainable and Circular Economy at the Faculty of Industrial Design Engeneering at Delft Technical University. Her research field is Design for the Circular Economy, in particular the design and development of products that are used more than once (i.e. that have multiple lifecycles). She explores and develops design methods and strategies for product life-extension, reuse, remanufacturing and recycling, as well as the business models that enable these strategies.

Martijn Duineveld is Associate Professor at the Cultural Geography Group at the Department of Environmental Sciences at Wageningen University and director of the Centre for Space, Place and Society. His research programme is named Urban Governance and the Politics of Planning and Design. One of his fields of interest and study is mass tourism and specifically to the literatures focusing on local governance aimed to tackle the perceived problems caused by tourism. Aiming to deepen the understanding of tourism and the possibilities and limits to coordinate, regulate, steer and control it in urban governance.



17 maart 2022 16.00 - 18:00


Het Nieuwe Instituut, 25 Museumpark, 3015 CB Rotterdam