Study programme

The Bachelor Interactive/Media/Design is offered as a four-year full-time degree programme, that emphasises research and self-development to create a strong and independent design identity.

The structure of the programme can be divided into five main phases: skill development, advanced skill application, research development, exploration of the professional domain, and self-development. At the beginning of the second year, you will start the fully personalised Individual Study Track (IST), which allows for in-depth exploration in a specific field of interest, outside of the I/M/D curriculum.

Programme structure

For an overview of the courses per year, have a look at Courses & ECTS points and for some project examples at the I/M/D Showcase.

In the first year, students explore the entire field of Interactive Media Design, and learn the skills, tools, methods and theories, that will provide the foundation for their professional careers within a rich and inspiring environment of artistic and design creativity.

Building on the knowledge and skills acquired in the first year, students in the second year gain the confidence and overview to start positioning themselves within the overall design field.

In the third year, students test their acquired knowledge and skills as they go out into the field with an external professional assignment and internship, and subsequently establish their own design identity as they impose their individual signature on their creative work.

The final year brings the full realisation and application of the I/M/D trajectory as students make their own independent, professional statement based on a broad and critical understanding of the design field and awareness of their position within this field, an independent creative and conceptual spirit, mastery of design tools, methods and process.

Learning Objectives/Competencies

The final qualifications have been summarised in seven competencies. The KABK has established these competencies according to the national final qualifications for Educational Profiles for Fine Art and Design programmes.

Graduates are expected to meet the following final qualifications:

You are able to develop an innovative concept arising from your artistic ambition and research, elaborate it into a distinctive image, product, means of communication or spatial design, and to contextualise it in a meaningful way

You are able to consider, analyse, interpret and assess your own and others' work, and are capable of constructively considering your findings in relation to your own work

You are able to further develop your vision, work and working methods in breadth and depth through an ongoing process of research, and in this way, contribute to your discipline and to society

You are able to establish and maintain an inspirational and functional working environment and to organize your research, work and practice

You are able to effectively present your vision, research and work and engage in a dialogue with clients and other interested parties

You are able to relate your artistic practice to the artistic and social context

You are able to make an independent contribution to a collaborative product or process

These competencies form the foundation for the assessment by the teachers at the end of each course, and they are used to evaluate the presentations at the end of each semester. In addition, evaluation sessions are held twice each year, in which students evaluate the programme and suggest improvements.

Students are tested on their development within this range of professional competencies in three domains:

  • The artistic-technical domain
  • The theoretical domain
  • The professional-social domain

Further education

After completing the Bachelor Interactive/Media/Design, graduates may enrol in a master’s programme. Several interesting programmes are offered in the Netherlands, including the Master Artistic Research (KABK), the Master Media Design and Communication (PZI), the Master Interactive Media and Environments (FMI), and the Master Media Studies (UvA).