Study programme

The Bachelor Interactive/Media/Design is offered as a full-time four-year programme, which emphasises research and self-development in order to create a strong and independent design identity.

The structure of the programme can be divided into five major phases: skill development, advanced skill application, research development, exploration of the professional domain, and self-development. At the beginning of year two, you will start the fully personalised Individual Study Track (IST), which allows for in-depth exploration in a specific field of interest.

Study programme

For an overview of the courses per year, have a look at Courses & ECTS points.

In the first year, the students explore the whole field of Interactive Media Design, learning the skills, tools, methods and theory, which provide the basis for their professional career within a rich and inspiring environment of artistic and design creativity.

On the basis of the knowledge and skills acquired in the first year, the students in the second year gain the confidence and overview to start positioning themselves within the overall design field.

In the third year, the students test their acquired knowledge and skills as they go out into the field with an external professional assignment and internship, and subsequently establish their own design identity and as they impose their individual signature on their creative work.

The final year brings the full realisation and application of their IMD trajectory as they make their own independent, professional statement on the basis of a broad and critical understanding of the design field and awareness of their position within this field, an independent creative and conceptual spirit, mastery of design tools, methods and process.

Final qualifications

The final qualifications for the I/M/D study programme are expressed in terms of seven competencies within three domains. The KABK has established these competencies according to the national guidelines for design programmes. During the four years of study, our students are tested on the development of these competencies, each time at a more challenging level. The competencies are as follows:

  • Creative ability
  • Capacity for critical reflection
  • Capacity for growth and innovation
  • Organisational ability
  • Communicative ability
  • External awareness
  • Capacity for collaboration

These competencies form the foundation for the assessment by the teachers at the end of each course, and they are used to evaluate the presentations at the end of each semester. In addition, evaluation sessions are held twice each year, in which students evaluate the programme and suggest improvements.

Students are tested on their development within this range of professional competencies in three domains:

  • The artistic-technical domain
  • The theoretical domain
  • The professional-social domain

Further education

After completing the Bachelor Interactive/Media/Design, graduates may enrol in a masters programme. Several interesting programmes are offered in the Netherlands, including the Master Artistic Research (KABK), the Master Media Design and Communication (PZI), the Master Interactive Media and Environments (FMI), and the Master Media Studies (UvA).

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