With the busy Graduation Show period fast approaching, we are looking back at last year’s exhibition and the wonderful 220+ art and design projects presented.
Bachelor Interactive Media Design showed a diverse and exciting range of works. The four-year course explores the way media and technology affect every aspect of our lives, even down to the ways in which we define what it is to be ‘human’. Through challenging accepted norms in critical and creative ways, students develop interactive design solutions with a focus on ethical and artistic innovation.
Exploring what it means to be human
Reflecting on the work of 2025’s IMD graduates, there were notable connecting threads. A focus on tangible technologies, on the human body’s relationship to objects, on the rituals intrinsic to life — from dinner table manners, to how we mourn death.
Heatwave by Niki Scheijen
Niki Scheijen presented a three channel video projection and modified microwave for her work Heatwave. Exploring our growing dependence on technology, she depicted the fictional Sarah falling in love with her microwave. While absurd on the surface, Sarah’s dependance on this functional, unglamorous machine, reflects our deep attachment to another less clunky, but equally artificial tool — our phones. Whichever technology it may be that we rely on to shield us from the messy reality of human relationships, Scheijen ponders — what’s the difference?
Autobiography of My Car by Nadia Sotirova-Abadjieva
Nadia Sotirova-Abadjieva also dreamed of a romance with the inanimate, through her work The Autobiography of My Car. In her imaginative video installation, she used the form of her car as the keeper of her family’s stories, a moving container full of memories of her mother, brothers, and the things they saw and experienced together. It is a very human instinct to imbue objects with soul and meaning, a contradiction to the coldness of metal and wires. Sotirova-Abadjieva’s visibly hand-made and deeply personal process plays amongst this paradox.
Wetware by Anna Bielska
Finally, Wetware, the work of Anna Bielska proposes a technology that brings our merge with machines ever closer. The interface is wet, reactive, vulnerable, a “set of sensory organs.” By creating a flesh-like surface, that responds to your touch with sound, Bielska ignites our empathy, care, and just a little disgust.
Are You Interested in Bachelor IMD?
These are just a few of the innovative projects realised by graduates of Bachelor Interactive Media Design. Are you interested in following this path? Do you have questions about this four-year bachelor's degree programme?
If so, you are warmly invited to sign up for the IMD Online Q&A on the 24 March 2026 with head of department Janine Huizenga, and a current BA IMD student.
This is your chance to gain insight into the programme's vision, curriculum, and opportunities...
