Victoria Meniakina & Roel van Herpt

Professional Practice tutors and internship advisors

Victoria Meniakina & Roel van Herpt are Professional Practice tutors and internship advisors at the BA department of Interior Architecture and Furniture Design at the Royal Academy of Art (KABK) in The Hague.

Victoria Meniakina (1988, LT) is a creative strategist, providing strategic, design and communication advice as well as creative direction for architecture, design, fashion, culture and technology companies worldwide. With her background in Architecture & Design and an MBA in Brand Management, Victoria helps brands and creatives to grow, innovate, embrace change and communicate authentically and beautifully. 

Roel van Herpt (1982, NL) is a strategy advisor with expertise in positioning, communication, organization, business development and digital transformation. With a combined background in strategic management, business and creative development, he guides leaders and emerging talents across the arts, design, higher education and urbanism in their professional growth.

In 2015 Roel van Herpt and Victoria Meniakina, founded Agency Agency a strategy & design consultancy, based in Amsterdam. Agency Agency assists cultural institutes, artists, brands, design studios and urban projects in establishing their vision and achieving sustainable growth. Agency Agency provides strategic planning, concept development, positioning & branding, communication strategy, creative direction, digital transformation, organizational strategy and business development.

In addition, Roel and Victoria lead Reality Check — a professional development program at architecture and design departments of Gerrit Rietveld Academie (Amsterdam) and KABK, Royal Academy of the Art (The Hague). They also give related workshops at international art academies and residencies. 

Affiliated with the studies