Open Call: Graduation Show Campaign 2021

Hi all,

This is as an open call for our annual Graduation Show Campaign. We invite KABK alumni to join this Open Call!

The Graduation Show is one of the most important events of the year, where the academy shows itself to the outside world. It is the moment where we want to bring in the biggest possible audience in our academy and our online platform. To show what we do and to give our graduates the best start for their professional lives after the academy.

To support all this, we need a campaign that is interesting, striking and representative of the academy.

How to apply?

Please send us your portfolio (max 25 MB) together with a motivation letter (max 1 A4) before Monday 22 March to

Show us with your portfolio what we can expect from you as an image maker, designer or artist.

Your motivation letter should cover the following:

  • Why do you want to make the next graduation show campaign?
  • What will your campaign trigger from our audience?
  • What elements would make your campaign successful?
  • Which campaigns inspire you? (Can be any example)
  • Which department you graduated from.

**For duos and collectives: Only one motivation letter and all members need to include their portfolio.

What’s next?

After the deadline has passed, a jury will select three people/duo/ collectives. Those selected will receive a full briefing on which to base their concept. This concept has to be presented in a live pitch presentation to the jury and is a paid assignment.

Who is the jury?

The jury consists of a bachelor graduate, master graduate, designers of the Graduation Campaign 2020 and staff members of KABK’s Marketing and Communications department.

More questions?

For additional questions, send an email to Maria Dzodan at

Want to become part of the KABK alumni community? Sign up here