Lu Liang

Design Bundle

Lu Liang teaches at the Bachelor Graphic Design programme of the Royal Academy of Art, The Hague (KABK).

Lu Liang (1983, Qingdao, China) founded her graphic design practice, The Exercises, after she graduated from Werkplaats Typografie, Arnhem. Lu's design work seeks to invent a new language of communication. Inspired by the relationship between language and things/words and images, she creates works that encourage the observer to interpret, and define for themselves.

The Exercises finds it crucial to be involved in the early stages of communication, content making and strategic thinking together with the clients or collaborators, in order to create a unique, radical but tailored visual outcome. Lu is also the co-founder of the design collective—Tools for Progress; and co-founder of Agency Agency, a practice for strategy and design.