Study profile

Within a few years, rapidly evolving technology has produced radically new and complex patterns of human, social and cultural behaviour. Not only is the media changing, but so is the way it affects every aspect of our lives.

The Bachelor Interactive Media Design of the Royal Academy of Art, The Hague (KABK) has responded to this situation by educating a new generation of designers, who understand these complex changes, who challenge accepted norms, who analyse critically and creatively, and who can develop new kinds of interactive design solutions to meet the challenges of today and the future.

In the video below, students, teachers and the head of the department tell you more about the I/M/D programme:

The Bachelor Interactive Media Design (I/M/D) at the Royal Academy of Art, The Hague (KABK) is for students who want to impact society by designing meaningful interactivity between people, machines, systems, processes, societies and cultures - where "human" is always the most important factor.

To this end, students learn how to develop a critical and engaged understanding and standpoint towards social and cultural issues, with strong leadership and entrepreneurial skills. Emphasis is placed on developing high-quality, traditional and digital design skills, while promoting aesthetic, ethical, social and cultural theories and sensitivities that foster an open, artistic approach. Experimentation and research into new areas of design innovation and collaboration - such as bio-design, artificial intelligence, the meta-verse, responsive environments (on -and offline) and physical separation - is complemented by a focus on practical concerns of social application and impact.