Study profile Interactive/Media/Design

Within a few years, rapidly developing technology has created radically new and complex human, social and cultural patterns of behaviour. Not only the media change, but the way they impact every aspect of our lives. The Bachelor Interactive/Media/Design of the Royal Academy of Art, The Hague (KABK) has responded to this situation by providing education for a new breed of design professionals, who can understand these complex changes, who call into question accepted norms, who analyse critically and creatively, and who can produce new kinds of interactive design solutions to meet the challenges of today and the future.

The Bachelor Interactive/Media/Design is for students who aim to influence society by designing meaningful interactivity between people, machines, systems, processes, societies and cultures - where "human" is always the main factor.

To this end, the students learn how to develop a critical and engaged understanding and standpoint towards social and cultural issues, with strong leadership and entrepreneurial skills. Emphasis is placed upon the development of high quality, traditional and digital design skills, while, at the same time, the promotion of aesthetic, ethical, social and cultural theory and sensitivity fosters an open, artistic approach. Experimentation and research into new areas of design innovation and collaboration - such as bio-hacking, artificial intelligence, the maker movement, intelligent objects and co-design - is complemented by a focus on practical concerns of social application and impact.

See the programme structure of the bachelor Interactive Media Design (I/M/D)




Full-time 4 years

Department Head


Bachelor of Arts




Impressions of projects & activities

Professional Perspective

After graduation, you will be able to work as a designer on many different social and cultural levels, engaging creatively with other professionals and with the public to create new solutions for complex problems, using your artistic intuition and design skills. Our graduates work successfully for commercial or public design agencies and NGOs or start their own creative practices in the independent sector throughout the world.

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