Study profile Graphic Design

The Graphic Design bachelor's programme equips you to become a critical thinker and versatile practitioner who can develop outstanding concepts for visual communication. At the Royal Academy of Art, The Hague (KABK) we encourage students to ask questions about the social responsibilities of a contemporary designer, tackle challenges posed by the rapidly evolving new-media landscape, and seek answers to the problems of tomorrow.

The programme is built around the main subjects of Design, Interaction, Image, Coding and Typography, and numerous electives including Letterstudio, Design Research, Moving Image and Design Practice. Our department is internationally known for its high level of education, its investigative and conceptual teaching approach, and excellence in the fields of typeface design and typography.

In the video below, students, teachers and the heads of the department tell you more about the Graphic Design programme:



Bachelor of Arts


4 years full-time

Study load

Start date

End of August


Programme / CROHO

B Design / 39111


English-taught programme
(English level required)

Department Heads

Lauren Alexander & Chantal Hendriksen (Ad interim)

More insights in this study programme

Listen to a conversation with Bachelor Graphic Design students – Cami Chebez (4th year) and Stefa Bodnia (2nd year)

screenshot Graduation Catalogue Bachelor Graphic Design
screenshot Graduation Catalogue

Professional Perspective

The Graphic Design department educates students to become critical thinkers and versatile practitioners who develop outstanding concepts for visual communication. Graduates excel in their professional careers through their extraordinary conceptual and visual abilities, extensive knowledge of the profession and the world, strong technological curiosity and highly developed social engagement.

Our graduates practise their profession in numerous ways, from independent work to small studios and large agencies with dozens of employees. Many businesses employ in-house graphic designers, such as museums, architectural firms, software companies, publishers and media houses. The clientele is just as diverse, from private individuals to public institutions, corporate giants to state organisations, and local beauty salons to international broadcasting stations.