The Graphic Design department of the Royal Academy of Art educates its students to become critical thinkers and versatile practitioners who develop outstanding concepts for visual communication. Its world-wide reputation is fueled by the high level and thorough education, the investigative and conceptual approach in teaching, as well as the excellent quality in the field of typeface design and typography. At the Royal Academy of Art, students are encouraged not only to find answers to the problems of tomorrow and the rapidly evolving new-media landscape, but also to pose questions on the social responsibilities of a contemporary designer.
In everyday work, the designers have virtually infinite ways of expressing ideas at their disposal: sketching with a pencil, composing text with a design program, drawing patterns in sand, experimenting with different materials, coding on a computer, visualizing data, organizing photographs and many more. The products they create are equally diverse: websites, apps, games, books, magazines, newspapers, spatial experiences, stationary, flyers, publicity campaigns, signage, typefaces, logos, flags, fashion items, packaging, money, and so much more. Often graphic designers go beyond visual communication and involve sound, texture, and even smell and taste. As with many other domains, the power of graphic designs grows when combined with of other disciplines, for example fine arts, architecture, film or theatre, but also mathematics, biology or social sciences.
The connotation with printed matter, which can be found literally in the name of the discipline, is a relic from the pre-digital era. But the label does not fully represent the content anymore. This is why more recently some refer to the discipline as visual communication or visual design.
Graphic design is, in fact, both creating a communication concept and implementing it. And just as much as concepts can be built from a variety of approaches, the implementation can be executed using a variety of media. For that reason, the discipline is often described as heterogeneous.
In their practice, contemporary graphic designers work on commissions and also initiate their own projects. They are no longer solely designers, but often also assume the role of an editor, a project manager or a publisher. Due to this inherent complexity of the projects, designers need to include a thorough research into their practice. That’s why the ideal graduate is an investigative designer who is aware of current affairs, chooses his medium wisely, and is familiar with both traditional and new media.
If you are interested in studying with us, you can sign up for the admission examination by clicking here or visiting the admission page of our website. Once you register, you will receive an e-mail with detailed information on the admission process.
If you have any questions about the full-time or part-time Graphic Design program, please contact Pauline Schep and Reba Wesdorp (coordinators full-time) at firstname.lastname@example.org or Koen Geurts (coordinator part-time) at email@example.com.
For general information about the Royal Academy of Art, please contact the Student Administration office at: +31 (0)70 315 47 70.
Visual Memory (2013)
Gilles De Brock
The New Public Space (2013)
Semantic Space (2013)