| Study Programme and Professional Objectives |
Propaedeutics / Foundation Year (Fundamentals and expressive development)
Full-time: semester one and two /Part-time: semester one, two and three
The foundation year is concluded with an examination, whereby the aptitude of the programme is assessed. The student presents and validates his/her projects or portfolio highlighting various accents of the field, both practically and theoretically. The student’s professional attitude, particularly the commitment and degree of independence shown in the work process is weighted. The level of creativity and perceptive skills shown in the work is an overriding factor for passing the exam, additionally aids in the decision and selection of a specialisation. The student is considered capable to sustain the development of skills throughout the study and professional activity.
The objective includes:
- Learning how to study effectively and organising their work and design process. This includes acquiring knowledge, using appropriate visual and textual research skills, selection and application of imagery, facts and ideas from suitable sources; the acquired knowledge, insight and skills result in an overall improvement in performance.
- Developing an advanced capacity for the critical and creative evaluation of ideas; with written, visual and verbal skills reflecting the outcomes and intentions of projects.
- Acquiring sufficient theoretical knowledge and insight concerning the content of the project.
- Acquiring of technical skills concerning photographic resources and techniques, 2D resources and techniques; such as design and artistic techniques as well as graphic techniques.
- The ability to develop insight into the chosen professional specialization namely: Editorial, Commercial or other types of photography.
Competencies
Competencies for the foundation year are:
- After the foundation year, the student will be able to implement the knowledge and skills, which he/she has gained during the lessons.
- The student is able to engage in productive debates regarding his findings; shows advanced capacity to critically evaluate his/her own work.
- The student has acquired new knowledge, insights and skills on the general imagery, the theoretical and photographical field.
- The student is fully equipped to develop, process and document their findings and information.
- The student has the ability to originate, select and develop creative ideas; choose the most effective methods, resources, material and/or design solutions for the fulfilment of briefs.
- The student has broad view on the social, sociological and cultural developments and can identify and evaluate the various forms of photographic practices.
- He/she will be able to recognise their own objectives and create synergy with fellow students.
- The student will have sufficient knowledge to sustain subsequent professional development in the chosen field of photography.
Artistic technical field
The development of an artist begins at the foundation of the programme. The same applies to a photographer. A professional photographer does more than make pictures alone: he/she has a strong synchronization with other creators in imagery arts. For this reason, the general artistic development has become a priority within the field. Furthermore, it is specifically the imagery aspects related to the medium that receives the most attention. The emphasis here is laid on the process of conceptualisation. With this said, much awareness has been focused on developing skills concerning photographic resources and techniques, including imitation of existing pictures, 2D resources and techniques, and in the digital field of software programming.
Theoretical field
The entire propaedeutics programme is based on the consideration of general arts and culture history. In addition, the students are open to the elements such as the history of photography in order to build a firm frame of reference of the programme. Throughout the year, students will have the possibility to attend expositions and museums. This allows students to draw rational conclusions and intuitive reactions, formulate analysis as well as reflect on the work of others. This will be done both verbally and in writing. This way, students will be able to develop their own perspective, present them and engage in productive debates with their fellow students regarding certain creative processes of the profession. In addition to presentations and debates, for various subjects students will be required to hand-in a report concerning a specific topic.
Professional social field
Practical experience takes place during the entire academic year. Students are required to do a considerable amount of self-study, which includes visitations to various exhibitions, reviews, book discussions and other general information relating to the programme. This relates to the module Profession Orientation, which assists you in putting the theory into practice. This helps the student to be fully equipped to perform professional duties required from the profession and helps in the student to become far more self critical and independent. Furthermore, at least twice a year student will have to participate in a project week that will consist of the more practical implementations of the programme. The first project week will consists of arranged visits to professional workshops, editorial and photography studios. During the second project week, students will be required to do fieldwork or attend photography festivals. Similarly, the school invites significant guest speakers to perform presentation related to a current event in the field of photography.
Main Phase/year 2 (Research and Professional development)
Full-time/part-time: semesters three and four
The first part of the main phase has a more extensive approach into the chosen specialisation and professional practice of the chosen photography variant: Editorial or Commercial.
This applies to both expanding and increasing the intensity gained of the field of study. At the end of the academic year, the students should be able to demonstrate sufficient professional skills without obstructing the creative processes. This applies to both the skills of the student as well as the professional attitude demonstrated. The implementation of the tasks is thus revised to adapt to the demands of the practical field.
Competencies
The competencies for the second year are:
- Students can systematically determine and organise their own research methodology.
- The students should be able to critically assess their own work as well and that of others; They are able to communicate ideas in a qualified manner; has the ability to present research findings and creative proposals, using appropriate referencing and presentation techniques
- Has judgement and insightful conclusions: being able to implement his assessments of others into his own development
- The student develops time management skills showing a greater level of individual responsibility and independence for their tasks
- The student is able to interpret and develop creative ideas effectively in fulfilment of briefs, images and projects
- Students are inspired by their social and cultural surroundings and have the ability to recognize, interpret and incorporate ideas into his/ her own work; Students develop the ability to identify their target group and objectives.
- Is able to draw rational conclusions and understand relationships, which could be applied to his/her own work
Artistic technical field
The attention of the more general view developed in the second year moves to replicating and interpreting work methods The emphasis is put on the ability to understand and recognize relationships between the contents and image of the creative process. Concept Development is extensively evaluated in several subjects in order to master the various methods of work. These subjects include: task analysis, explorative research, idea development, picture development and implementation. Additionally, in order to expand the work field, audiovisual media and interactive media ensure that all possibilities are examined to develop personal artistic processes.
Theoretical field
History of art and of photography and implementation is continued during the entire academic year. Together with the theoretical framework, students can independently choose their own practical implementations or projects relating to the course, in order to expand their knowledge. Building a personal portfolio is therefore essential, and students are required to submit a report stating their skills, knowledge and awareness, which they have gained during this period. In the subjects Film Theory and Media Imagery, which together constitutes for the Module Audio Visual Media and Interactive media, the framework is broadened and compared with Photography during a debate. The students will be assessed based on the debate, the exam and the final paper.
Professional social field
The demands concerning the functioning and influence in the professional field are the starting point of every assignment in the curriculum and form the guiding principle in assessment. The methodology used in the practical field creates the criteria. Additionally the practical implementations of the profiles are supported by subjects such as communication and journalism, in which attention is given to the start of the task, the objective, the target group and the related consequences.
Main Phase/Year 3 (Professionalism)
Full-Time/part-time: semester five and six
The third year has the theme of professionalism. The student must now show that he or she can apply in practice the demands made concerning his or her own functioning in the professional field, and thereby measure up to the outside world. The successful demonstration of the students’ abilities and competencies outside the academic environment forms a significant part of this academic year. When the internship is successfully completed and the internship report is assessed, the study profile is once again revised. The end of the Internship is concluded with a report, which is followed by an examination period whereby the student is fully capable of successfully concluding the academic year.
Competencies
Competencies of the third year are:
- The student is capable of formulating creative ideas; ability to analyse information, start to draw rational conclusions and relationships in the cultural and social context and apply them to his/her own work.
- The student develops valid practical skills, and resourceful judgement to gained the confidence needed to address new challenges in the photography field
- The student can find a balance between journalistic/marketing, logistic, facility and technical activities.
- The student can confidently engage in presentations and debates concerning his/her work
- The student identifies relationships between its own work and that of others; his own work and the public; can direct his hi/her work adequately on the selective target groups.
- The student can adopt several roles and manage several responsibilities and interests during the design process use.
Artistic technical field
The student uses the entire spectrum to explore the medium in order to obtain an informed impression of the field. The emphasis is on the way in which the task is delivered or creative way in which he/she distinguishes himself/herself. The creativity is evident within the diversity and content of the portfolio. The student shows the knowledge of applying the right context and surroundings in which the creativity of the work can manifest itself, such as a wall presentation, pressed media such as an illustrated magazine and/or book, (interactively), on the web, etc. The development of the concept is particularly aimed at the external environment. Irrespective of the type of project concerned, it should become clear that the student has awareness for the outside world and can anticipate and implement the changes in his/her work.
Theoretical field
A deeper look into the theory takes place during this period. Arts and the history of photography, and analysis are specifically used to develop critical thinking aspects concerning the medium in order for further development. Fine art and culture world continue play a role. The subjects, communication and journalism support the students’ person positioning in the field. The theoretical component of AV and Interactive Media are used to introduce Photography to explore and extend borders of the medium. The student is assessed based on a formal debate, oral presentation and a report.
Professional social field
The entire academic year is guided by the professional and social aspects of the field. The external environment is incorporated in the curriculum by allowing students to participate in practical projects in the field. Presentation of work in a professional setting is reviewed. Composing a portfolio is compulsory during the work placement period in the specialised field and results in the examination criteria. Together with the practical project and report, the objectives, budgets, plan of action for implementation, financing and obtaining deadlines are reviewed.
Main phase + Final phase (profiling and specialisation)
Full-time/part-time: semester seven and eight
In the closing phase of the programme the student demonstrates personal professional qualities, which allows him/her to mould their own profile within the chosen field. He/she is able to illustrate, artistic interpretations, definitions and appropriate guidelines associated with photographic activity, in order to sustain a subsequent professional development in the field. The examination project is presented containing all aspects, which the programme requires, such as task description, budgeting, and financing. Moreover, the basis for the examination work is created outside the academy, by getting at least one component of the work published, finding a constituent (s) for the project or to find a sponsor. The complete academic year is aimed at the preparation of the examination project
The competencies, which the student has independently accomplished during the end phase of the academic year, are equivalent to the end qualifications of the curriculum.
Creating capacity
The student:
- has the ability to originate, select and develop creative ideas effectively in fulfilment of briefs, create a meaningful picture, product, communication means or spatial design in a contemporary context;
- uses principle methods from a personal artistic view and is able to apply this in a more broader culturally and social perspective;
- identifies artistic and technical problems, develop integrated solutions and demonstrates that he/ she incorporates: knowledge and insight of the pictures, forms used in the way, material, proportions and colours which cause experiences and transfer meanings ;uses relevant resources to photograph in an effective manner;
- uses practical methods where at numerous moments the concept (process) could be brought up for and uses the findings to improve the outcome of the work;
- shows that his/her work be able to transfers meanings and cause experiences.
Capacity for critical reflection
The student:
- Is able to assess, analyse and identify the work of others, and compare the outcomes to benefit of his own;
- is able to assess the results of the chosen decision and their implications, on the communicative and aesthetic value; is able to validate the choices and decisions made. is itself perceptible consciously of several conceptions which exist in the field;
- is significantly aware of the various design interpretation that the exists within the profession;
- be captivated in: traditions and theories concerning the field; divergent visions and approaches of the professional profile chosen, both from a historical and contemporary perspective; philosophical insights (particularly the ethics and aesthetic) that can be valuable to a photographer.
Capacity for expansion and renewal
The student:
- can amplify and deepen his/her capacity and vision, work and methodology in a way that compliments his personality and that of the profession;
- signifies the need for further personal artistic vision and development;
- shows ambition to excel in his/her work;
- shows advanced capacity for the critical and creative evaluation toward his/her own work; supported by the awareness of his/her ability for further development and aspirations in own professional position;
- uses new found knowledge, insights and skills to acquire techniques concerning, legislation, processing and application possibilities, public approach and professional attitude;
- uses constructive criticism for further development.
Organizational capacity
The student:
- capable of creating managing his/ her own inspiring and functional work situation;
- develops own work process and is able to coherently include several aspects of the different photography genre’s and disciplines;
- is able to operate as an independent photographer as well as build long term business relationships;
- capable of effectively managing work process can thereby find a balance between explorative research, photography, logistics, facility and advertising activities;
- is acquainted with other experts and specialists from various disciplines of the profession and is able to create good working relationships and co-operation;
- demonstrates good documentation and archive abilities.
Communicative capacity
The student:
- uses appropriate visual, referencing and presentation techniques to present his/her work ; has the ability to engage in productive discussions with teams or contractors to defend and justify his/her work;
- is able to acquire and interpret assignments;
- shows ambition to distinguish his/her work and carry out his/her own concepts;
- has a general idea of the market and publicity media;
- knows he basis of creating employment;
- can communicate through verbal performance , literature and visually concerning its own work;
- can build good contact with people who could be beneficial for future endeavours; exercises good networking and long-term relationship management skills.
Field orientation
The student:
- is aware of the role and position that photography has in a society and can interpret this into his/her own;
- can relate to the situation of others as well as in the context of cultural and social developments;
- aims his/her work at the end users and acquires adequate knowledge to anticipate the expectations of the groups(users);
- is capable of implementing research in all aspects of the field, which are relevant to the task at hand;
- show interest in the field of photography, the vision of contemporaries in the same profession including the international spectrum;
- places own work in the perspective of traditions and theories concerning the field;
- recognises different visions in approach to the profession of a photographer, both from a historical as from a modern perspective;
- is inspired by different cultural and social sources; can incorporate and acknowledge these in his/her own;
- cognitive of the opinion of society regarding the profession.
Capacity for co-operation
The student:
- can and wants to effectively contribute to team-based activities to conceptualise a product or process;
- is able to realise his/her own aims synchronize with others;
- realises own competencies and objectives and uses these skills to collaborate with others;
- can perform several roles in the interest of the process of photography, in a responsible and respectful manner.
Artistic technical field
Now that the professional field is extensively explored, the last phase of the programme is used to fine tune and make an impression that signifies his/her work. Specialisation and profiling in the photography profession is the main point. It requires you to expand parameters, creativity and means to excel. This in particular applies to the manner in which he/she delivers and present completed tasks. The overall perception of the work plays an important role in the development of communication concepts.
Theoretical field
The dissertation forms the precipitate of the research for the practice work. Here the creators’ own work and position is laid out in a broader context within the chosen discipline. The student proves that history as well as the current situation, and culture in general can be portrayed in the photography medium. Establishing a point of view is therefore essential.
Professional social field
The activities of the examination are placed and developed within the context of the professional practice. This means that special attention is given to all matters that have to do with the entrepreneurship of the photographer. One component of the examination includes a project, which shows how the student relates theory and practice of the profession. Together with the exam projects, the student needs to consider preparing a stare-plan and generate publicity and awareness for their work.
The contents of the last phase of the part-time course correspond to those of the full-time course. The projects have been modified to three semesters. The final attainment levelsthat belong to the end phase of the study are the final attainment levels of the specialisation and the matching competencies.
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