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General Description

Graduation project 'Samen dichten' | Roos Laan, Graphic Design 2014, Nominee Department Award

Image: Graduation project 'Samen dichten' | Roos Laan, Graphic Design 2014, Nominee Department Award


Study Profile

Professional Objectives

Graphic designers are increasingly working on the boundaries of the discipline. Therefore, the department strives for a broad definition of the discipline and encourages students to explore these boundaries, and when necessary, cross them.

In general, the design process can be divided into four major phases: collecting, examining, visualising and publishing information. This methodology enables the designer to appropriate the following attitudes and skills:

- develop concepts for the transfer and exchange of information and shape them with the use of image, typography and other means;

- examine, organise, edit, visualize and manage information;

- work from a personal, thoughtful vision of the discipline, from fascinations and from the social context;

- work on commission and/or initiate projects;

- make statements about the profession and the world through the work;

- trigger new developments in the discipline or advance existing developments;

- not only meet the needs of the user and/or the client with the work, but also, and above all, further deepen and develop the personal vision and work.

Description of the study programme

The Graphic Design department educates students to become versatile designers in the field of communication. The ideal graduate is an investigative designer who is fully aware of current affairs, who, depending on the concept and the situation, chooses his medium wisely, and who is familiar with both traditional and new social media. The graduates stand out because of their

conceptual and visual abilities, knowledge of the profession and the world, technological curiosity and highly developed social commitment.


The department offers an extensive curriculum. The programme is founded on four pillars: design, interaction, image and typography. The attention to the study of letters distinguishes the programme from other graphic design studies. The study of letters takes place in the first year, in combination with typography. In the second year, students can choose the elective Letter Studio to continue the research. The electives Playlab and Design Office are equally unique, where the first course is fully dedicated to avant-garde research and the second to practical assignments for external clients. Each year, the department uses the programme’s strong content and the composition of the teaching staff to achieve actuality, versatility, depth in theory and practice, and interaction between text and image.


The programme offers students the freedom to develop their personal qualities.

Students work from their own preferences towards a general or specialised graduate profile. The social orientation of the programme is reflected in assignments, projects and theory classes. Additionally, a pioneering and questioning attitude prevails in relation to the discipline. With foreign students, foreign guest lecturers, field trips and collaborations with academies abroad, the programme is remarkably international.


The department is well known internationally, both in the field and beyond. Its graduates include many influential designers. Some have a strong social profile, and others have made unique achievements in the field of typography and type design. As described above, we consider the notions of image and interaction to be important points of interest in contemporary design, and they are therefore given a prominent place in the programme.


Final qualifications Graphic Design

The final qualifications have been summarised in seven competences. The KABK has established these competences on the basis of the national final qualifications for Graphic Design programmes.

1. You are able to develop an innovative concept arising from your artistic ambition and research, elaborate it into a distinctive image, product, means of communication or spatial design, and to contextualize it in a meaningful way (creative ability)

2. You are able to consider, analyse, interpret and assess your own and others' work, and are capable of constructively considering your findings in relation to your own work (capacity for critical reflection)

3. You are able to further develop your vision, work and working methods in breadth and depth through an ongoing process of research, and in this way contribute to your discipline and to society (capacity for growth and innovation)

4. You are able to establish and maintain an inspirational and functional working environment and to organize your research, work and practice (organizational ability)

5. You are able to effectively present your vision, research and work and engage in a dialogue with clients and other interested parties (communicative ability)

6. You are able to relate your artistic practice to the artistic and social context (external awareness)

7. You are able to make an independent contribution to a collaborative product or process (capacity for collaboration)

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