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Industrial Design Post Graduate Course

Graduation project 'BIOMIMICRY: 3D printed soft seat BIOMIMICRY: 3D PRINTED SOFT SEAT (2014)' | Lilian van Daal, PGC Industrial Design 2014

Image: Graduation project 'BIOMIMICRY: 3D printed soft seat BIOMIMICRY: 3D PRINTED SOFT SEAT (2014)' | Lilian van Daal, PGC Industrial Design 2014

The Post Graduate Course Industrial Design (ID) has existed since 1950 and is the oldest acknowledged course in the field of Design and Industrial Design in the Netherlands. Prominent individuals including Gerrit Rietveld, Frans de La Haye and Renny Ramakers were either students or teachers at this particular course.

ID is a part-time education for students from an international field and its scope is between industrial design and design -offering the right mix of skills, culture and industry. Jacob de Baan initiated major changes in the profile of the course. 

Profile of the study 

Teachers who are full-time professionals in their respective fields teach the postgraduate course. Teachers and guest teachers are invited on the basis of the relevance of their design activities, and the required knowledge and skills. As a result, the reality level of the course will be high. The various backgrounds of the students will also provide added value.

Location and times

The course consists of six separate blocks of half a year each. The student will receive credits for each block, resulting in the diploma after six blocks. The classes will be in the KABK building, Prinsessegracht 4 in The Hague. Outside classes and during regular opening hours of the Academy, students may use the various workshops any time of the week. Classes will be on Wednesdays and Thursdays 16:00 to 21:45 hrs. An additional ten to fifteen hours a week should be taken into account to work on assignments.


The subjects to be taught can be classified into three categories.

1. Design subjects

A. Industry/Culture 
The design assignment assumes integration of industry and culture. The key element of the subject is the combination of a diverse range of (design) disciplines and skills: industrial design, modelling, applied arts, mechanical engineering, marketing, the manufacture of small series and mass production, consumer market, retail and business to business.

B. Real artist 
This design subject will focus on the studen'’s personality in relation to the work produced. The student will gain a clear picture of the worlds of galleries, museums, cultural events, institutions, subsidies, magazines, presentations and private productions. Attention will also be paid to forming an opinion as an independent designer in dealing with curators, journalists and opinion makers.

C. Cool Industry 
The design assignment will be set in the context of the industrial design process: marketing, corporate identity, technical know-how, dealing with customers, quotations and acquisition. We will discuss the reality of working in an international field. In fact, clients, producers and consumers are often situated outside the Netherlands. The students will become familiar with the worlds of managing directors, marketeers and researchers.

2. Presentation Subjects

A. Freehand drawing 
Freehand drawing is an expansion of the student’s expressive capabilities. The student will learn basic skills in freehand 2D design drawing using various techniques and materials. S/he will work on assignments individually. The classes will be given in the context of the design subjects.

B. Computer skills 
In the context of the design subjects, computer skills are an extension to the student’s expressive capabilities. This class will focus on basic knowledge and widening of computer skills in various programs and extension programs and rendering techniques. The skills will be taught in a clear manner, item by item.

3. Personality, contemplation and culture

A. Personality skills 
Not only do designers need to produce good designs, they also need to be able to communicate this to all kinds of parties and stakeholders from a personal conviction. These classes will deal with subjects such as personality development, communication skills (spoken and written), consultancy skills, negotiation skills and project management skills.

B. Contemplation 
The student will learn to take up his/her position in the social and theoretical context of design and to position his/her own views on design within this context. The teacher will present various views and opinions on this matter in a clear and purposive way. This subject will be characterized by discussion and the development of personal views.

C. Culture carriers 
The student will be familiarized with the cultural and commercial embedding of design. The teacher(s) are recognized authorities (is a recognized authority) in the fields of culture, politics, or business. They will familiarize the students with the context and the objectives of institutions of this kind. The students can determine for themselves what position to take in all this. Culture Carriers will familiarize the student with the current design context.


If you wish to apply for  the programme please fill out the application form.
You will receive detailed information about the procedure. 

Registration and fees 

Potential candidates are invited to register by submitting the registration form and a CD-ROM containing a selection of their own work. An assessment meeting with an admission committee will be part of the admission procedure. For the Industrial Design course tuition fees, excluding materials please see here

Times, contents and curriculum are subject to change and conditional. If you’re interested in the course Industrial Design, please contact the Coordinator of Industrial Design, Jacob de Baan.

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