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Graduation project 'Resonate' | Sam van ‘t Oever, Interactive/Media/Design 2014, Winner Interactive Media Design Department Award

Image: Graduation project 'Resonate' | Sam van ‘t Oever, Interactive/Media/Design 2014, Winner Interactive Media Design Department Award

Interactive Media Design ( I/M/D) is a young department of the Royal Academy of Art (KABK) that trains students to become designers of interactive concepts and processes. I/M/D lays down the link between people and processes as well as those between people and products. Ideas are our main product and that's why students at I/M/D are taught to think in non-media specific terms, which are later translated into a concept and meta-medial, multi-medial or cross-medial applications.

Students work with real cases and commissions, focusing on the international market. To strengthen the student’s expertise and their chances of reaching an international audience the department uses English for all its courses. Since the demand for media designers is constantly growing, I/M/D provides the education necessary for independent, social, conceptual, creative and pan medial-designers.   

Students learn to detect cultural, social, technological and economic trends in society and transfer those trends into promising new concepts. During the course of the study one learns how to work with a variety of media techniques necessary to communicate with specialists on a professional level and to apply those techniques to their optimal level. Equally important are the methods enabling the student to keep an overview of the process as well as the setting and realization of goals.

The program is built up to efficiently engage numerous media-typologies. At the start of the program the student is immersed in courses such as: Interaction Design, Graphic Design, Photography, Sound-Design and Visualizing. After this extensive introduction the focus shifts towards individual development of the student. I/M/D pushes the limits of media with courses such as Concept Development, Meta-Medial Thinking and Personal Leadership. The student will be faced with the question, ‘What can I do with this knowledge’ and ‘what role do I play?’ With these questions in mind the student goes on to encounter courses such as: Multimedia Artistic Development, Creative Leadership, Critical Media, Storytelling as well as more in depth levels of Interaction Design, Concept Development and Moving-Image.

Collaboration is an essential part in preparing for the professional circuit. At I/M/D the students learn to assess their own expertise as well as those of their colleagues, which is the key in collaborating successfully. Many projects are executed collectively, often teaming up with students from different years. This way of working already places the students into a studio setting during their studies. I/M/D continues to be in close contact with the professional field in order to keep informed and to deepen existing insight. Students are involved in this process through dialog with the teachers; collective attendance to conferences such as C.C.C. and PICNIC; co-organizing symposia as MasterMundo; creating new knowledge and inspiring networks such as Pool of Masterminds; plus organizing challenging internships in the Netherlands as well as abroad.

After graduation students will be able to maneuver in branched networks at different levels, be seekers of knowledge with the broad perspectives necessary to become independent communication specialists. This will allow graduates to compete for positions at large commercial or non-profit communication agencies internationally. I/M/D is the department for those students who have the ambition to impact society through interactive media.


Year 1 Propedeuse

  • Concept Development
  • Interaction Design 1
  • Moving Image 1
  • Graphic Design
  • Art Theory
  • Visualizing
  • Sound Design
  • Ideas in reality

Year 2 

  • Concept Development
  • Interaction Design 2
  • Moving Image 2
  • Photography
  • Storytelling
  • Individual Study Trajectory
  • Meta Medial Interface Analysis
  • Masterclasses/Workshops

Year 3

  • Writing Life
  • Critical Media
  • Personal Leadership
  • Individual Study Trajectory
  • Interactive Architecture
  • Conceptualization
  • Internship

Year 4

  • Concept Development 3
  • Exam and Concept Guidance
  • Individual Study Trajectory
  • Personal Leadership
  • Final Exam

Profile / Educational Guidelines

The parameters for the development of a renewing department like Interactive Media Design, will eventually reflect in the development of a rich and relevant set of competences. But for the duration of this process we have chosen not to handle a reflective approach but a projective approach towards the educational goals. This means we try to keep as close as possible to our original set of parameters without focussing too much on outcome. This way I/M/D will remain flexible, participatory creative/reacting and able to swiftly adjust its course if necessary.

The parameters of I/M/D are:

  • Creativity and innovation
  • New thinking
  • The I/M/D staff and students have to work with real problems, real people and real conflicts.
  • It should never be out of touch with what is happening in society.
  • Students should be brave and take risks
  • Creative, ambitious, curious, risk-taking, social engaged.
  • The right balance between tradition and renewal.
  • A unique educational program for young people who wish to make a positive difference in society.
  • How do we best unlock the creative and innovative forces in each individual and in society as a whole?
  • The study has had and should always have a direct link with the private, public and voluntary field.
  • The idea is to help organisations and individuals master the capability for innovation and creativity, leveraging the I/M/D philosophy and methodology.
  • Creating, testing, displaying, unfolding great ideas, products, services and learning. 

Organisation of the department

The coordinators have the responsibility for the department's policy and all aspects which are directly connected to this policy. The staff reflects the content of the departmental policy and a broad professional set-up. A large number of the staff finds also employment in the professional field, where they work individually or collectively. By confronting the students with a wide variety of individual view-points and values, they will develop a positive yet critical stance towards the profession. Specific knowledge is offered in the form of Master classes, workshops and attending conferences. 

If you are interested in studying with us and you want to sign up for the entrance exam, please apply via Studielink. After you have applied, you will receive an email with information about the admission procedure.

More information

Coordinator Interactive / Media / Design:
Dave Wille

See also...

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