Course Writing a business plan 'Art in Business'

The vast majority of KABK graduates start their careers as independent entrepreneurs in the artistic and creative field. In order to prepare students for their professional careers the KABK has developed the course Writing A Business Plan ‘Art in Business’.

Course descripton

This course designed to prepare students for being an entrepreneur and start their artistic entrepreneurship. The main goal Is for students to get familiar with the content of a business plan and all the steps that lead up to such a plan. The course is taught by Vicky Fasten.

During the course students can choose a concrete example for their business plan such as their (pre) graduation exhibition. During such an exhibition students will present themselves as artists but also as entrepreneurs. The art works presented can be viewed as products which need a customer, a price and a strategy. The topics dealt with in this course will provide students with the tools they need for their future professional artistic endeavors.


Course outline

The course consists of six interactive classes during which students will focus on their personal cases and receive assignments. Students will work on the following subjects:

  • Doing a business presentation
  • Choosing and developing the right marketing strategy
  • Determining the right price

Five lectures are completed with one peer session in which students reflect on each others’ work before handing in the final business plan. The final business plan will be graded.


Course necessities

The documents regarding the course are only available for the students of the KABK. In case you forgot your username and/or password, please contact systeembeheer@kabk.nl.

The course writing a business plan 'Art in Business' is a part of the obligatory curriculum for all fulltime students of the KABK in their third of fourth year. The course is listed in the study point overview in the study guide. For exemption policy, please check the text listed below.



Schedules

We have adjusted the schedules to the other classes and other pressing activities for each department. Please always check the black board in the hall for possible last minute changes in classrooms.

First semester, block 2
Students in the following classes are expected to follow the course Writing in Business Plan in the second block of the first semester:

  • Graphic Design, 4th year Fulltime + Part time
  • Interactive/Media/Design, 4th year
  • Interior Architecture and Furniture Design, 4th year Fulltime + Part time
  • Photography, 4th year Fulltime + Part time
  • Textile and Fashion, 4th year

In order to check the timetables for each group, please click here

Second semester
Students in the following classes are expected to follow the course Writing in Business Plan in the in the second semester:

  • Art Science, 3rd year + 4th year
  • Interior Architecture and Furniture Design, 4th year Fulltime + Part time
  • Fine Arts, 3rd year + 4th year Fulltime + Part time
  • Textile and Fashion, 3rd year

Final schedules for these groups will announced before the Christmas holidays.


About your teacher: Vicky Fasten

In 2004 Vicky graduated at the Hogeschool van de Kunsten (art school) in Amsterdam with a focus on drawing and painting. Immediately after her graduation she started with the Master study Art Management and Policy in order to develop her knowledge about art business within the cultural sector. Consequently, she started working as a consultant for entrepreneurs in the creative industry. Where to begin as an entrepreneur? Which authorities do you need? How to reach the market? How to develop your company? What are your goals? How to organize the financial administration? What kind of strategies do you choose? These and other questions Vicky can help you find the answers to.

Currently she works as a consultant at Maxwell Group, advisory for strategy, investment and innovation.


Exemption

Students who have already made a business plan on the level of higher professional education can apply for exemption.This also applies to students who have successfully finished the minor Art and Business (Kunst en Zaken) at Leiden University. In order to apply for exemption, students need to collect an exemption form at the student administration. The form is filled out by students and handed in with the head teacher of their department.



The documents regarding the course are only available for the students of the KABK. In case you forgot your username and/or password, please contact systeembeheer@kabk.nl.


 
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