The Bachelor program of Image and Sound/ArtScience is a study for students who feel attracted to combining an interest in studying creative and performing arts with an interest in developing scientific skills. It is organized in such a way that individual creative and performing qualities will be developed in combination with the exploration of the basic principles underlying the making of art. This means that besides discovering individual forms of expression, students will take part in research projects covering all aspects of the process of creation itself. Individual creative skills will be coached through a series of compact introductory courses centred on topics such as Sense Interference, Ear Cleaning, Sketching Methods, Sound/Color/Form, Music Theater and Interaction Models in Sound and Space.
Besides the Bachelor program we also offer a Master program of ArtScience.
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Interfaculty Image and Sound/ArtScience
www.interfaculty.nl
For centuries, the main pieces of furniture in the studios of artists were easels and pedestals. In Dutch they are called donkeys and he-goats. So apart from a rare cat, they were the only pets for painters and sculptors. In the beginning of the 20th century, however, avant-garde artists radically changed this limited flock of animals and tools.
Their revolutionary findings, and visions on art, enormously widened the playing field and the range of utensils, for art and artists. A new vocabulary for the plastic arts was developed, and all sort of means of expressions coming from other sections of our cultural society, were welcomed warmly, to take part in creative processes.
The traditional artists studio lost it’s dominant position as the centre for artistic activities.
Nowadays a plastic artist can work in a factory, a kitchen, a church, a district in a city, a sound-studio or the meeting room of a group of CEO’s. And the art, inspired by, and produced in these sites, can be a sound piece, a very special pizza, or a list of recommendations for a better social and environmental policy of international businesses. What is art, what makes a thing or a situation into a work of art, how can I develop my talent, what kind of an artist is slumbering inside me, and what is the context to be created, wherein my work can benefit the well-being of mankind.
These are the main questions, that are constantly being activated in the fine art department of the Royal Academy; by working hard, urged by the tutoring of prominent artists and theorists, and adventurous and intensive explorations of the arts,
both old and young. This all happens in a unique building where students from all over the world come together, to be inspired by their different ambitions, artistic idea’s and esthetical and social backgrounds. But take care!, the educational programme is not only very tempting, it is also arduous, because you must draw heavily on yourself.
If you’re not able to do so, if there’s not a vast quantity of subject matter living inside of you, wanting to come out, then stay away. Do something else with your talent and skills.
But, on the other hand, if you have a genuine desire to make things, whether it is a painting or a machine producing love, then come to the Royal Academy in the Hague,
Holland.
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Fine Arts
Today_s graphic designers are expected to familiarize themselves with all
possible media. Their job is to design and then shape information, which
results in as brochures, magazines, books, video productions, TV-programmes,
exhibitions and interactive media. The education offered at the KABK not
only focuses on the technical, conceptual and cultural aspects of graphic
design, but also deals with the work processes, craftsmanship, and
aesthetical and commercial issues associated with the actual practice of
graphic design. Graphic designers express themselves in a visual way and
apply visual elements to their designs. That is why the KABK puts much
emphasis on courses like drawing, photography and visual design. Since the
graphic designers' activities have been extended from the world of print to
the digital, virtual world, designing for the virtual environment has become
an integral part of the study
programme. In the program of 2006-2007 the KABK will start the study
programme Interactive Media Design. Moreover, the KABK has won international
acclaim for its education in font design. The teachers' corps consists of
visual artists, graphic and typographic designers and photographers. All
teachers are also active as a professional in their own field of expertise.
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Graphic Design
Interactive / Media / Design (IMD) is the youngest study program of the KABK. With ‘interactive’ we mean all possible forms of interaction on-line as well as off-line, man versus man as well as man versus machine/moments/etc. With ‘media’ we mean by use of every developed or yet to be developed medium. And with ‘design’ we mean using design as a tool to make ideas and concepts accessible, usable and heard. This also means that it can be ugly as long as it serves your predefined goal. It won’t be about designing that great interface or how you can make things move over distance by rubbing a stuffed animal. It will be about educating the designers who live in the present with respect for the past and a view on the future. Not held back by any medium, mean, methodology, technique or technology. Since we live in interesting times where opportunities are virtually endless, these opportunities will be your toolbox as a designer when you graduate at KABK. This means that you should be able to use all possible ways to interact with people through any kind of medium, to get your message across. Not limited by versions of software or limitations in hardware or anything at all. If it doesn’t exist yet you should be the spark that starts the fire.
The IMD students and staff have to work with real problems, real people and real conflicts. It should never be out of touch with what is happening in society. Students should be brave to take risks. Creative, ambitious, curious, social-engaged. The right balance between tradition and renewal. A unique educational program for young people who wish to make a positive difference in society. The criteria for success won’t be only that students get good jobs after they graduate but moreover that they are able to create new and exiting jobs. The study should always have a direct link with the private, public and voluntary sector. The idea is to help organisations and individuals master the capability for innovation and creativity – leveraging the IMD philosophy and methodology, combining the disciplines creative concept, project and process design.
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Interactive/Media/Design
The interior designer’s work is devoted to the entire space of the interior. It is about designing well-functioning practical rooms, but also spaces where character and ambience are priorities. The work ranges from creating the overall design to the detailed design to, finally, the material realization of the project. The course Interior Design of the KABK offers you not only the possibility to become a good designer, but to really master the craft of interior design. Within the course Interior Design, you can choose between two different programmes. After the first academic year, you can decide to continue with a specialized training in either interior design or in furniture design. Subjects such as Drawing, Digital Drawing, Photography and Presentation form an integral part of the education. The subjects Art History, Art Criticism and Architecture and Design Theory offer students the necessary theoretical knowledge. Apart from the core subjects, students can develop an individual programme.
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Interior Design
The Photography department has two main specializations: Editorial Photography and Promotional Photography. Editorial Photography encompasses an orientation of documentary and photojournalism. Promotional Photography concentrates on applied
photography in advertising and fashion. A choice for either of the two specializations is made after the first year. Aside from these main differences, there are also similarities.
The education prepares the student for the modern professional practice. It requires professionalism, flexibility and deployability in several fields from photographers.
Both Editorial Photography and Promotional Photography have therefore defined the three main areas in which the contemporary photographer must be able to operate: printed media, electronic media, and autonomous art.
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Photography
The department Textile and Fashion has two specialized directions: Concept Development Fashion and Concept Development Textile. The KABK started a co-operation with the Royal Academy of Fine Arts in Antwerp in 2003. The fashion department of this Belgian Academy is known as one of the leading European trendsetters. Erik Verdonck and Marina Yee wrote the study plan that is used as a red thread throughout the study. It is a concept that has been developed through professional experience and knowledge. An important part of the Textile and Fashion study at the KABK is the study of the historical and ethnical costume. The broad teaching program of the department allows students to become fashion, or fabric designers for the fashion - and/ or fabric industry or trend-, presentation-, product-, or photography styling.
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Textile and Fashion
